Privacy Policy
Effective Date: June 01, 2026
Night Nite Babies (“Night Nite Babies,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of the families and visitors who use our website, nightnitebabies.com (the “Site”), our mobile application (the “App”), and our newborn care, postpartum, doula, and related services (collectively, the “Services”).
This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies across the Site, the App, and our Services.
By using the Site, the App, or our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site, the App, or provide us with personal information.
Information We Collect
Information You Provide to Us
We collect information you voluntarily submit when you:
- Fill out our contact form, consultation request, or client application
- Schedule a consultation or appointment
- Subscribe to our email newsletter
- Call, text, or email us
- Communicate with us through social media
- Create or use an account in the App
This may include:
-
- Name, email address, and phone number
- Details about your family, household, due date, or newborn/child care needs that you choose to share so we can match you with the right caregiver and plan your care
- Address or service location (to confirm you’re in our Metro Atlanta / Georgia service area)
- Any other information you choose to include in messages or forms
We do not ask for or knowingly collect medical records or health information as part of providing non-medical newborn care, postpartum support, or doula services. If you voluntarily share health-related details relevant to your care (for example, a note about a NICU stay or sleep concerns), we use it solely to coordinate appropriate care and keep it confidential.
Information Collected Automatically
When you visit the Site, we and our service providers automatically collect certain technical information, including:
-
- IP address, browser type, device type, and operating system
- Pages viewed, time on site, referring/exit pages, and general location (city/region level)
- Cookies and similar tracking technologies (See Section 3 below)
Our Mobile App
Night Nite Babies offers a mobile application to help families manage their care experience with us. This section describes how we handle information specific to the App, in addition to the practices described elsewhere in this Policy.
App Accounts
To use certain features of the App, you may need to create an account using information such as your name, email address, phone number, and a password. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.
Information Families Enter Into the App
The App may allow you to enter information about your family, household, and child’s care needs, including preferences, routines, and other details you choose to share so we can help coordinate and personalize your care.
Care Notes and Documentation
Caregivers and staff may use the App to record care notes and documentation related to the services provided during a shift or visit (for example, feeding times, sleep logs, or general updates on your child’s routine). These notes are intended solely to support continuity and quality of care, are treated as confidential client information, and are accessible only to authorized staff and, where the App provides this feature, to the family receiving care.
Scheduling Information
The App may display and allow you to manage scheduling information, such as upcoming appointments, caregiver assignments, shift times, and booking history, so you can coordinate care and stay informed of changes.
Notifications
With your permission, the App may send push notifications, in-app alerts, SMS, or email notifications regarding appointment reminders, scheduling updates, caregiver arrival or status updates, and other service-related communications. You can manage notification preferences in the App settings or your device settings at any time.
Device and App Information
When you use the App, we and our service providers may automatically collect certain device and usage information, including device type, operating system and version, unique device identifiers, mobile network information, app version, crash logs and diagnostic data, and general usage activity within the App (such as features used and screens viewed). We use this information to operate, secure, troubleshoot, and improve the App.
Third-Party Service Providers
We work with third-party service providers to help build, host, and operate the App, such as cloud hosting and infrastructure providers, push notification and messaging services, analytics and crash-reporting tools, and app store platforms (such as Apple App Store or Google Play). These providers may process information on our behalf under contractual obligations to protect it and use it only to provide services to us, consistent with this Policy.
Data Retention (App)
We retain information collected through the App, including account information, care notes, and scheduling records, for as long as reasonably necessary to provide our Services, maintain accurate care and business records, comply with legal and tax obligations, and resolve any disputes. Retention periods may vary depending on the type of information and applicable legal requirements.
Security (App)
We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the App, including measures such as encryption in transit, access controls limiting staff access to authorized personnel on a need-to-know basis, and secure hosting infrastructure. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.
Account Deletion
You may request deletion of your App account at any time by contacting us using the information in Section 13. Once we verify your request, we will deactivate your account and it will no longer be accessible for login or use.
Data Deletion
You may also request deletion of the personal information associated with your App account, including profile information, care notes, and scheduling history. We will delete this information unless we are legally required or permitted to retain certain records (for example, for tax, legal, or safety-related recordkeeping purposes), in which case we will inform you of what is retained and why.
How We Use Your Information
We use the information we collect to:
- Respond to inquiries and schedule consultations
- Match your family with an appropriate, background-checked care specialist
- Provide, manage, and improve our Services, including through the App
- Send appointment confirmations, scheduling updates, caregiver notifications, and customer care communications by phone, text, email, or push notification
- Send marketing communications, such as our newsletter, if you’ve opted in
- Operate, maintain, and improve the Site and the App
- Measure and improve the performance of our advertising (see Section 4)
- Comply with legal obligations and protect the safety of our clients, staff, and business
We do not sell your personal information.
Cookies, Analytics, and Advertising
The Site uses cookies and similar technologies to operate properly and to help us understand how visitors use the Site. We may use:
- Essential cookies – required for core site functionality (e.g., forms, security)
- Analytics tools (such as Google Analytics) – to understand site traffic and usage patterns
- Advertising pixels (such as Google Ads and Meta/Facebook Pixel) – to measure ad performance and show relevant ads to people who may be interested in our Services
- Third-party embeds – such as Google review widgets and social media links, which may set their own cookies subject to their own privacy policies
You can control or disable cookies through your browser settings. Disabling cookies may limit some features of the Site. We do not currently respond to browser “Do Not Track” signals, as no uniform industry standard has been adopted.
Text Messaging (SMS) and Calls
Night Nite Babies uses SMS and voice calls to communicate with clients who provide their phone number and consent on our website or in the App.
By providing your phone number and checking the consent box on our forms, you agree to receive the following types of messages from Night Nite Babies: appointment and consultation confirmations, caregiver scheduling updates, service-related account notices, and customer care communications. Message frequency varies based on your active bookings and inquiries.
Message and data rates may apply.
Reply STOP to any text message to opt out at any time.
Reply HELP, or contact us at stephanie@nightnitebabies.com or 844-822-2999, for assistance.
Consent to receive texts or calls is not a condition of purchasing any Services.
Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This applies to all text messaging originator opt-in data and consent; this information is never shared with any third party for any purpose, regardless of any other data-sharing described elsewhere in this policy.
Email Communications
If you subscribe to our newsletter or provide your email address, we may send you updates, tips, and promotional content about our Services. Every marketing email includes an unsubscribe link, and you may opt out at any time by clicking that link or emailing us directly.
How We Share Information
We do not sell, rent, or trade your personal information. We may share information with:
- Our care specialists and staff, on a need-to-know basis, so they can safely and effectively provide care
- Service providers who perform functions on our behalf, such as background check providers, scheduling and calendar tools, payment processors, email/SMS platforms, push notification providers, app hosting and infrastructure providers, and website hosting, under obligations to protect your information
- Legal and safety purposes, if required by law, subpoena, or court order, or to protect the rights, property, or safety of Night Nite Babies, our clients, staff, or the public
- Business transfers, in the event of a merger, acquisition, or sale of business assets, subject to the same privacy commitments described here
Data Retention
We retain personal information for as long as reasonably necessary to provide our Services, maintain business records, comply with legal and tax obligations, and resolve disputes. If you ask us to delete your information and we are not legally required to retain it, we will do so. See Section 2 above for retention and deletion practices specific to the App.
Data Security
Children's Privacy
The Site and App are intended for use by parents, guardians, and other adults seeking care services, not by children. We do not knowingly collect personal information directly from children under 13. Information we hold about a client’s child is provided by the parent or guardian for the purpose of arranging care.
Your Privacy Choices and Rights
Depending on where you live, you may have rights regarding your personal information, which may include the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information, including your App account and associated data
- Opt out of marketing communications (email or text) at any time
- Opt out of the sale or sharing of personal information for targeted advertising (we do not sell personal information)
California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended, including the right to know, delete, and correct your personal information, and to non-discrimination for exercising these rights.
To exercise any of these rights, contact us using the information in Section 13 below. We will respond within a reasonable time and may need to verify your identity before fulfilling a request.
Third-Party Links
Our Site and App may link to or embed content from third-party sites or services (such as Google, Instagram, TikTok, Facebook, YouTube, and Pinterest, or app store platforms). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be posted on this page (and made available in the App) with a revised “Effective Date.” Your continued use of the Site, the App, or our Services after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your personal information, please contact us:
Night Nite Babies
Email: stephanie@nightnitebabies.comPhone: 844-822-2999