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  • Established 1995 | Serving Families Across Georgia
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Privacy Policy

Effective Date: June 01, 2026

Night Nite Babies (“Night Nite Babies,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of the families and visitors who use our website, nightnitebabies.com (the “Site”), and our newborn care, postpartum, doula, and related services (the “Services”). This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using the Site or our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site or provide us with personal information.

Information We Collect

Information You Provide to Us

We collect information you voluntarily submit when you:

    • Fill out our contact form, consultation request, or client application
    • Schedule a consultation or appointment
    • Subscribe to our email newsletter
    • Call, text, or email us
    • Communicate with us through social media

This may include:

    • Name, email address, and phone number
    • Details about your family, household, due date, or newborn/child care needs that you choose to share so we can match you with the right caregiver and plan your care
    • Address or service location (to confirm you’re in our Metro Atlanta / Georgia service area)
    • Any other information you choose to include in messages or forms

We do not ask for or knowingly collect medical records or health information as part of providing non-medical newborn care, postpartum support, or doula services. If you voluntarily share health-related details relevant to your care (for example, a note about a NICU stay or sleep concerns), we use it solely to coordinate appropriate care and keep it confidential.

Information Collected Automatically

When you visit the Site, we and our service providers automatically collect certain technical information, including:

    • IP address, browser type, device type, and operating system
    • Pages viewed, time on site, referring/exit pages, and general location (city/region level)
    • Cookies and similar tracking technologies (See Section 3 below)

How We Use Your Information

We use the information we collect to:

    • Respond to inquiries and schedule consultations
    • Match your family with an appropriate, background-checked care specialist
    • Provide, manage, and improve our Services
    • Send appointment confirmations, scheduling updates, and customer care communications by phone, text, or email
    • Send marketing communications, such as our newsletter, if you’ve opted in
    • Operate, maintain, and improve the Site
    • Measure and improve the performance of our advertising (see Section 3)
    • Comply with legal obligations and protect the safety of our clients, staff, and business

We do not sell your personal information.

Cookies, Analytics, and Advertising

The Site uses cookies and similar technologies to operate properly and to help us understand how visitors use the Site. We may use:

    • Essential cookies– required for core site functionality (e.g., forms, security)
    • Analytics tools(such as Google Analytics) – to understand site traffic and usage patterns
    • Advertising pixels(such as Google Ads and Meta/Facebook Pixel) – to measure ad performance and show relevant ads to people who may be interested in our Services
    • Third-party embeds– such as Google review widgets and social media links, which may set their own cookies subject to their own privacy policies

You can control or disable cookies through your browser settings. Disabling cookies may limit some features of the Site. We do not currently respond to browser “Do Not Track” signals, as no uniform industry standard has been adopted.

Text Messaging (SMS) and Calls

Night Nite Babies uses SMS and voice calls to communicate with clients who provide their phone number and consent on our website.
 
By providing your phone number and checking the consent box on our forms, you agree to receive the following types of messages from Night Nite Babies: appointment and consultation confirmations, caregiver scheduling updates, service-related account notices, and customer care communications. Message frequency varies based on your active bookings and inquiries.
 
    • Message and data rates may apply.
    • ReplySTOPto any text message to opt out at any time.
    • ReplyHELP, or contact us at stephanie@nightnitebabies.com or 844-822-2999, for assistance.
    • Consent to receive texts or calls is not a condition of purchasing any Services.
    • Carriers are not liable for delayed or undelivered messages.
 
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This applies to all text messaging originator opt-in data and consent this information is never shared with any third party for any purpose, regardless of any other data-sharing described elsewhere in this policy.

Email Communications

If you subscribe to our newsletter or provide your email address, we may send you updates, tips, and promotional content about our Services. Every marketing email includes an unsubscribe link, and you may opt out at any time by clicking that link or emailing us directly.

How We Share Information

We do not sell, rent, or trade your personal information. We may share information with:

    • Our care specialists and staff, on a need-to-know basis, so they can safely and effectively provide care
    • Service providerswho perform functions on our behalf, such as background check providers, scheduling and calendar tools, payment processors, email/SMS platforms, and website hosting under obligations to protect your information
    • Legal and safety purposes, if required by law, subpoena, or court order, or to protect the rights, property, or safety of Night Nite Babies, our clients, staff, or the public
    • Business transfers, in the event of a merger, acquisition, or sale of business assets, subject to the same privacy commitments described here

Data Retention

We retain personal information for as long as reasonably necessary to provide our Services, maintain business records, comply with legal and tax obligations, and resolve disputes. If you ask us to delete your information and we are not legally required to retain it, we will do so.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

The Site is intended for use by parents, guardians, and other adults seeking care services not by children. We do not knowingly collect personal information directly from children under 13. Information we hold about a client’s child is provided by the parent or guardian for the purpose of arranging care.

Your Privacy Choices and Rights

Depending on where you live, you may have rights regarding your personal information, which may include the right to:
 
    • Request access to the personal information we hold about you
    • Request correction of inaccurate information
    • Request deletion of your personal information
    • Opt out of marketing communications (email or text) at any time
    • Opt out of the sale or sharing of personal information for targeted advertising (we do not sell personal information)

 

California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended, including the right to know, delete, and correct your personal information, and to non-discrimination for exercising these rights.

To exercise any of these rights, contact us using the information in Section 13 below. We will respond within a reasonable time and may need to verify your identity before fulfilling a request.

Third-Party Links

Our Site may link to or embed content from third-party sites (such as Google, Instagram, TikTok, Facebook, YouTube, and Pinterest). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be posted on this page with a revised “Effective Date.” Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Night Nite Babies

Email: stephanie@nightnitebabies.comPhone: 844-822-2999

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